---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog"
description: "Ex Goldman Sachs and Ex Stanford Computer Science"
url: "https://groas.com/author/alexander-perelman"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A report card with a red-circled 61/100 score skewered on a fishing hook, suggesting the free ad grade is bait for a sales call.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/652f3940-f17b-4229-9a9f-e5863a2e5c5b.png)](https://groas.com/post/congratulations-your-account-scored-61-1)
  ## [Congratulations, Your Google Ads Account Scored 61/100](https://groas.com/post/congratulations-your-account-scored-61-1)
  [October 13, 2026 • 9 min read](https://groas.com/post/congratulations-your-account-scored-61-1)

  [Written by Alexander Perelman](https://groas.com/post/congratulations-your-account-scored-61-1)
* [![A self-driving car steers itself at night while a chauffeur relaxes in the back watching a taxi meter climb: the machine does the work, the fee keeps running.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/40cec8cf-d641-4082-aa8a-d3a912f44b8c.png)](https://groas.com/post/2015-prices-2026-effort-a-timeline-of-ev)
  ## [Google Ads Automated the Work. Why Is Your Agency Still Charging the Same Percentage?](https://groas.com/post/2015-prices-2026-effort-a-timeline-of-ev)
  [October 13, 2026 • 11 min read](https://groas.com/post/2015-prices-2026-effort-a-timeline-of-ev)

  [Written by Alexander Perelman](https://groas.com/post/2015-prices-2026-effort-a-timeline-of-ev)
* [![Clay greyhound races after a paper form on a lure, dashing past a clay customer holding out a signed contract: the algorithm chases forms, not buyers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1f28d1a4-af70-4eb0-9be8-d38c0c56aaa9.png)](https://groas.com/post/setting-up-ai-max-for-lead-gen-pick-lead)
  ## [Set Up AI Max for Lead Gen Without Teaching It to Chase Junk Forms](https://groas.com/post/setting-up-ai-max-for-lead-gen-pick-lead)
  [October 13, 2026 • 11 min read](https://groas.com/post/setting-up-ai-max-for-lead-gen-pick-lead)

  [Written by Alexander Perelman](https://groas.com/post/setting-up-ai-max-for-lead-gen-pick-lead)
* [![A paper aeroplane folded from a banknote is held down on a pilot's clipboard by a sticky note reading £120 CPA: no take-off until the number is written.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c95c8e25-b0ea-4cc9-8683-d18e2fe4ef01.png)](https://groas.com/post/write-the-number-down-first-a-12-point-c)
  ## [Write the Number Down First: A 12-Point CPA vs ROAS Pre-Flight Checklist](https://groas.com/post/write-the-number-down-first-a-12-point-c)
  [October 13, 2026 • 9 min read](https://groas.com/post/write-the-number-down-first-a-12-point-c)

  [Written by Alexander Perelman](https://groas.com/post/write-the-number-down-first-a-12-point-c)
* [![Tiny model: a man guards a 'Same-day repairs' billboard while, behind his back, workers swap the shop it points to for a glossy doorless facade.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/309ca491-aef5-46d5-918a-0a56166f119d.png)](https://groas.com/post/the-landing-page-nobody-told-me-about-fo)
  ## [Day 11: The Landing Page That Undid a Google Ads Launch](https://groas.com/post/the-landing-page-nobody-told-me-about-fo)
  [October 13, 2026 • 10 min read](https://groas.com/post/the-landing-page-nobody-told-me-about-fo)

  [Written by Alexander Perelman](https://groas.com/post/the-landing-page-nobody-told-me-about-fo)
* [![Clay agency rep proudly shows a tiny seedling tagged “Learning” while a sweating client shovels cash into a stove amid months of torn calendar pages.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0ff8a933-44a7-4db6-976a-a4fc3e54b24f.png)](https://groas.com/post/your-google-ads-account-is-still-in-the)
  ## [Your Google Ads Account Is Still Learning (A Letter From Your Agency, Month Seven)](https://groas.com/post/your-google-ads-account-is-still-in-the)
  [October 13, 2026 • 10 min read](https://groas.com/post/your-google-ads-account-is-still-in-the)

  [Written by Alexander Perelman](https://groas.com/post/your-google-ads-account-is-still-in-the)
* [![A dusty control console stripped of its faders labelled bids, match types and headlines, leaving one red knob taped 'TARGET' as the decision that remains.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/33ae8149-37bc-477e-b282-ab0ac511abbb.png)](https://groas.com/post/from-enhanced-cpc-to-ai-max-a-dated-time)
  ## [From Smart Bidding to AI Max: The PPC Work Google Automated, Year by Year](https://groas.com/post/from-enhanced-cpc-to-ai-max-a-dated-time)
  [October 13, 2026 • 11 min read](https://groas.com/post/from-enhanced-cpc-to-ai-max-a-dated-time)

  [Written by Alexander Perelman](https://groas.com/post/from-enhanced-cpc-to-ai-max-a-dated-time)
* [![A perfect golden loaf with a gold prize rosette is cut open to reveal raw dough, beside a timer that has rung: it looks done but isn't ready.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2b5ad666-33ab-4b1d-9f7b-63220e0793a0.png)](https://groas.com/post/why-every-honest-google-ads-guarantee-is)
  ## [Why a 30-Day Google Ads Guarantee Should Make You Suspicious](https://groas.com/post/why-every-honest-google-ads-guarantee-is)
  [October 13, 2026 • 10 min read](https://groas.com/post/why-every-honest-google-ads-guarantee-is)

  [Written by Alexander Perelman](https://groas.com/post/why-every-honest-google-ads-guarantee-is)
* [![A woman in a gridlocked taxi stares at the glowing meter still ticking up: the fee keeps running even when results go nowhere.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f8fc9a67-941b-48f1-b3e5-ce82d37002b4.png)](https://groas.com/post/directive-vs-disruptive-advertising-pric)
  ## [Directive vs Disruptive Advertising: Who Pays When Results Stall?](https://groas.com/post/directive-vs-disruptive-advertising-pric)
  [October 13, 2026 • 10 min read](https://groas.com/post/directive-vs-disruptive-advertising-pric)

  [Written by Alexander Perelman](https://groas.com/post/directive-vs-disruptive-advertising-pric)
* [![Clay figure waits patiently by a door marked LEARNING, staring at a clock, while a tap behind him pours gold coins onto the floor unnoticed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/81c6575c-af9d-49dd-9875-23b6817a31a9.png)](https://groas.com/post/everything-i-believed-about-my-first-mon)
  ## [Google Ads Learning Phase: The First-Month Beliefs That Cost Beginners Money](https://groas.com/post/everything-i-believed-about-my-first-mon)
  [October 13, 2026 • 10 min read](https://groas.com/post/everything-i-believed-about-my-first-mon)

  [Written by Alexander Perelman](https://groas.com/post/everything-i-believed-about-my-first-mon)
* [![Five identical hourglasses sit on cash stacks that rise steeply left to right: the money grows while the time stays the same.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b7ff1624-e0a9-4271-b214-83ee924eff18.png)](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h)
  ## [The Fee Curve: What a 15% Google Ads Management Fee Costs per Hour](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h)
  [October 13, 2026 • 11 min read](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h)

  [Written by Alexander Perelman](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h)
* [![Two towering identical agency proposal binders loom over a single contract page whose 'TARGET' line is left blank, a fountain pen waiting beside it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f3892be4-0589-4938-b5e9-19487f491af4.png)](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee)
  ## [An Open Letter to the VP Choosing Between Tinuiti and Wpromote: Get the Number in Writing](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee)
  [October 13, 2026 • 11 min read](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee)
* [![A clay marketer sits on his hands at 1 a.m., straining not to pull a big red lever as a calendar reads DAY 4, resisting the urge to tinker early.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/05c3136f-a391-49b0-93e3-c89f85d8abf7.png)](https://groas.com/post/one-account-10k-a-month-90-days-the-week)
  ## [One Account, $10k a Month, 90 Days: The CPA Launch Plan I'd Put My Fee On](https://groas.com/post/one-account-10k-a-month-90-days-the-week)
  [October 13, 2026 • 10 min read](https://groas.com/post/one-account-10k-a-month-90-days-the-week)

  [Written by Alexander Perelman](https://groas.com/post/one-account-10k-a-month-90-days-the-week)
* [![Brass tweezers lift one neatly cut paragraph out of a printed web page, leaving the rest behind, as AI search lifts single passages.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/061ee886-9410-4603-9c91-99b1283ecfbc.png)](https://groas.com/post/steal-these-14-citable-blocks-copy-ready)
  ## [14 Copy-Ready Passages for AI Search Citations](https://groas.com/post/steal-these-14-citable-blocks-copy-ready)
  [October 13, 2026 • 11 min read](https://groas.com/post/steal-these-14-citable-blocks-copy-ready)

  [Written by Alexander Perelman](https://groas.com/post/steal-these-14-citable-blocks-copy-ready)
* [![Five red toolboxes shrink from full size to thimble-sized, yet each carries the same big "15%" price tag: less work, same fee.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/221042e2-f46e-427f-a40e-131e67018aa5.png)](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat)
  ## [Google Ads Management Fees: A Timeline of Shrinking Work and Stubborn Prices](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat)
  [October 13, 2026 • 10 min read](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat)

  [Written by Alexander Perelman](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat)
* [![A glass funnel overflowing with paper lead forms drips out just one gold coin into an empty dish: lots of leads, almost no revenue.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/479532b0-79ec-4228-946e-ede8dbae9faf.png)](https://groas.com/post/six-months-24k-more-leads-flat-pipeline)
  ## [More Leads, Flat Pipeline: A Six-Month Agency Postmortem](https://groas.com/post/six-months-24k-more-leads-flat-pipeline)
  [October 13, 2026 • 11 min read](https://groas.com/post/six-months-24k-more-leads-flat-pipeline)

  [Written by Alexander Perelman](https://groas.com/post/six-months-24k-more-leads-flat-pipeline)
* [![An old, coffee-stained impressions report sits in a barber chair sporting a slick new haircut, mocking AI visibility scores as rebranded old metrics.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5e93af4d-6e5f-46c4-9c48-1d085dbfe05e.png)](https://groas.com/post/your-ai-visibility-score-is-just-impress)
  ## [Your AI Visibility Score Is an Impressions Deck With a New Haircut](https://groas.com/post/your-ai-visibility-score-is-just-impress)
  [October 13, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-score-is-just-impress)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-score-is-just-impress)
* [![A miniature street where a giant neon "SPONSORED" billboard is ignored while tiny shoppers queue at a small spotlit shop, showing earned trust beating ads.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8635d003-e6eb-46f1-b35a-004f2044d2e4.png)](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will)
  ## [By December 2027, the AI Overview Citation Will Be Worth More Than the Ad Above It](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will)
  [October 13, 2026 • 11 min read](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will)

  [Written by Alexander Perelman](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will)
* [![A fisherman proudly hauls tagged fish from a tiny fenced pond of his client's own stock, while the open sea full of wild fish lies untouched behind him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b40efcea-a536-4390-91cb-6c291fd08422.png)](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)
  ## [A CPA-Based Agency Fee Can Still Reward the Wrong Results](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)
  [October 13, 2026 • 9 min read](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)

  [Written by Alexander Perelman](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)
* [![Three identical restaurant check folders: one neatly closed, one spilling an endless receipt, one with a ticking taxi meter built in: the same job, three bills.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8009cd7d-9540-4fb9-92b1-e202367c828d.png)](https://groas.com/post/what-90-days-of-google-ads-management-ac)
  ## [The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint](https://groas.com/post/what-90-days-of-google-ads-management-ac)
  [October 13, 2026 • 10 min read](https://groas.com/post/what-90-days-of-google-ads-management-ac)

  [Written by Alexander Perelman](https://groas.com/post/what-90-days-of-google-ads-management-ac)
* [![Cartoon of a man in a bathrobe waiting for a beeping smoke detector to put out his kitchen fire, ignoring the extinguisher on the wall.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/908a7c0d-ed03-4147-8fd6-04302c7ab36b.png)](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)
  ## [Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)
  [October 13, 2026 • 9 min read](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)

  [Written by Alexander Perelman](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)
* [![Cartoon: a founder pours cash into an ad machine that yields three customers, while coins gush into a grinning agency rep's hat: "Great month — you spent more!"](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6e373828-208e-4e4e-90e0-d2e800fedb60.png)](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)
  ## [Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)
  [October 13, 2026 • 10 min read](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)
* [![A miniature crew installs a new glass storefront in front of an untouched, ribbon-sealed old shop, changing its face without entering the building.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/307832b6-dd8f-4262-8b5a-989c10e280ec.png)](https://groas.com/post/onboard-your-first-white-label-aeo-clien)
  ## [Onboard a White-Label AEO Client in an Afternoon Without Touching Their CMS](https://groas.com/post/onboard-your-first-white-label-aeo-clien)
  [October 13, 2026 • 10 min read](https://groas.com/post/onboard-your-first-white-label-aeo-clien)

  [Written by Alexander Perelman](https://groas.com/post/onboard-your-first-white-label-aeo-clien)
* [![A steel safe engraved 'GUARANTEED' with every side's door hanging open, cash sliding out: a guarantee so full of exits it protects nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/04658a35-c139-4bb9-bf22-11e119b4b2cb.png)](https://groas.com/post/teardown-the-performance-guarantee-claus)
  ## [Teardown: The Performance Guarantee That Lets an Agency Keep Its Fee](https://groas.com/post/teardown-the-performance-guarantee-claus)
  [October 13, 2026 • 10 min read](https://groas.com/post/teardown-the-performance-guarantee-claus)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-performance-guarantee-claus)

[1](https://groas.com/author/alexander-perelman)[2](https://groas.com/author/alexander-perelman/page/2)…[64](https://groas.com/author/alexander-perelman/page/64)[Next](https://groas.com/author/alexander-perelman/page/2)

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